Cellar Trends are the UK's leading distributor of alcohol brands, with a portfolio boasting a wide range of leading wines and spirits. They aim to be best in class and have a remarkable track record in brand building in many drinks categories. They created the Sambuca market with Luxardo; doubled the Faustino wine business; launched and developed many iconic brands such as Armand de Brignac and Luc Belaire. Cellar Trends is a family-owned company and run on family values of respect for our customers, our Brand Owners and importantly for our staff. We reach for the stars but our roots are with our customers and staff and we try never to forget it.

Established in 1960, CWF is a leading wine and alcoholic drinks importer, producer, bottler and distributor focusing on quality, innovation and service. The company offers an extensive product range including still and sparkling wines, fortified wines, British wines and speciality mixer drinks. CWF have a team of wine experts and buyers sourcing worldwide with expertise in Italy where it has a large number of exclusive agency relationships in the On and Off trade. CWF have blue chip trading partners including most of the major multiple retail groups, independent cash and carry and wholesale trade.